Remaking Art: A Reflection of Symmetry and Innovation

Meng Shenhui's Award-Winning Brand Identity Design

The inspiration behind Remaking Art's brand identity is as fluid and dynamic as the water reflections that sparked Meng Shenhui's creativity. The design intricately weaves the brand's initials, R and A, into a symmetrical emblem that mirrors the essence of renaissance—reinventing brand culture, reimagining art, and reintegrating creativity. This concept of symmetry and reflection is not just a visual treat but a narrative of the brand's philosophy of "Remaking."

What sets Remaking Art's design apart is its unique logo, which forms a harmonious image through the interplay of lines connecting the letters R and A. This visual symmetry, akin to a reflection in water, encapsulates the brand's core concept of transformation. The comprehensive visual identity system (VI) extends this theme of symmetry, fusion, and innovation across various mediums, from print materials to product designs and interior displays, ensuring a consistent and impactful brand experience.

The realization of this design was a meticulous process, with careful consideration given to the brand's existing principles of fairness and integrity. The horizontal line, a holdover from the previous logo and symbolic of a scale, was seamlessly integrated into the new design. The design team's dedication to preserving the brand's heritage while steering it towards a fresh and modern direction is evident in the final product. The choice of printing techniques and materials was crucial in maintaining the design's integrity across different applications.

Meng Shenhui's approach to the design interaction was comprehensive, beginning with in-depth research into the brand's history and values. This groundwork laid the foundation for a design that retained essential elements from the past while introducing symmetrical forms to signify the brand's evolution. The continuous refinement of the design across various platforms and materials facilitated a coherent brand message, allowing audiences to engage with the brand's concept in a tangible way.

The design journey, spanning from January to May 2022 in Shenzhen, was underpinned by a research-driven approach. The design team delved into the brand's previous logo, which combined the initials "R" and "A" with the Chinese oracle-bone inscription for "human," emphasizing a people-oriented design philosophy. The challenge was to retain this essence while presenting it in a more integrated and contemporary fashion, a challenge that was successfully overcome.

Remaking Art's logo is a visual symphony of balance and transformation, where the interlacing of R and A creates a mirrored effect that is central to the brand's visual narrative. The VI system's use of lines to delineate its identity across various mediums is a strategic choice that communicates the brand's commitment to cultural revival and artistic innovation. Each design element is a symbol of continuous renewal, aligning with the brand's dedication to heritage and progress.

With its Silver A' Design Award, Remaking Art's brand identity by Meng Shenhui stands as a beacon of creative excellence. Recognized for its technical prowess and artistic flair, the design has garnered accolades for evoking positive emotions and a sense of wonder, further cementing its place in the pantheon of exceptional design works.